Shake Shack Herald Square
Located in the heart of Midtown, Shake Shack Herald Square offers a flavorful escape for food lovers in New York City. Whether you’re shopping at Macy’s, sightseeing at the Empire State Building, or exploring the bustling streets of Manhattan, this spot delivers high-quality American classics with a modern twist. With its focus on fresh ingredients, fast service, and community-oriented design, Shake Shack Herald Square is a dining destination that locals and tourists alike can’t miss.
The Story Behind Shake Shack
Humble Beginnings
Shake Shack began in 2001 as a simple hot dog cart in Madison Square Park. Created to support a public art project, it quickly became a neighborhood favorite, drawing long lines and enthusiastic fans. The cart was so successful that it returned the following years, building a loyal following that craved the quality and consistency of its offerings.
From Cart to Global Brand
By 2004, its popularity inspired the opening of a permanent kiosk in the park. Since then, the brand has expanded globally with locations across the U.S. and in countries like Japan, the UK, South Korea, and UAE—while still maintaining its original mission: quality ingredients, simple menus, and memorable hospitality. Today, Shake Shack represents a new style of fast food, blending fine-dining standards with the ease and accessibility of a casual burger joint.
Focus on Sustainability
Shake Shack uses antibiotic-free beef, cage-free eggs, and supports sustainable farming practices. Their packaging is also eco-friendly, supporting efforts to reduce environmental impact while providing delicious meals. From compostable straws to energy-efficient building materials, the brand integrates sustainability at every level of its operations.
Menu Highlights at Shake Shack Herald Square
Signature Burgers
The menu’s centerpiece is the burger section, prepared using 100% Angus beef:
- ShackBurger: A juicy cheeseburger topped with lettuce, tomato, and the special ShackSauce, all nestled in a toasted potato bun.
- SmokeShack: Includes smoked bacon, chopped cherry peppers, and ShackSauce for a smoky, spicy kick.
- ‘Shroom Burger: A meat-free favorite featuring a crisp-fried portobello mushroom stuffed with melted muenster and cheddar cheese, ideal for vegetarians.
Chicken Offerings
- Chick’n Shack: Crispy chicken breast paired with lettuce, pickles, and buttermilk herb mayo.
- Chicken Bites: Crunchy, flavorful nuggets ideal for dipping in honey mustard, BBQ, or ranch sauce. Also, you can learn more about shake shack hours which save your time by understanding which time is best for you to come and enjoy meals with your family.
Fries
- Crinkle Cut Fries: The signature side, available plain or smothered in melted cheese.
- Bacon Cheese Fries: A decadent option topped with smoky bacon crumbles.
Hot Dogs
A nod to its roots, Shake Shack still offers flat-top dogs like:
- Shack-cago Dog: A classic Chicago-style dog with relish, onion, cucumber, tomato, sport peppers, celery salt, mustard, and a poppy seed bun.
Shakes & Frozen Custard
- Classic Shakes: Hand-spun, rich shakes in vanilla, chocolate, strawberry, and cookies & cream.
- Frozen Custard: Creamy and dense, available in cones or cups with rotating flavors and mix-ins like caramel, fudge, and sprinkles. Also, you can use this promo code for better deals and discounts.
Menu and Pricing
| Menu Item | Price | Calories |
|---|---|---|
| ShackBurger | $8.69 | 530 – 790 |
| SmokeShack | $10.49 | 610 – 870 |
| ‘Shroom Burger | $8.99 | 490 – 700 |
| Chick’n Shack | $10.29 | 590 |
| Chicken Bites | $6.39 | 300 – 500 |
| Crinkle Cut Fries | $4.69 | 470 |
| Cheese Fries | $5.89 | 710 |
| Bacon Cheese Fries | $7.49 | 840 |
| Shack-cago Dog | $4.29 | 380 |
| Vanilla Shake | $6.89 | 680 |
| Chocolate Shake | $6.89 | 750 |
| Cookies and Cream Shake | $6.89 | 850 |
Operating Hours
| Day | Opening Hours |
|---|---|
| Sunday | 10:30 AM – 1:00 AM |
| Monday | 10:30 AM – 1:00 AM |
| Tuesday | 10:30 AM – 1:00 AM |
| Wednesday | 10:30 AM – 1:00 AM |
| Thursday | 10:30 AM – 1:00 AM |
| Friday | 10:30 AM – 1:00 AM |
| Saturday | 10:30 AM – 1:00 AM |
Dietary Options at Shake Shack Herald Square
Shake Shack Herald Square makes dining accessible for guests with diverse dietary preferences and restrictions:
- Vegetarian: The ‘Shroom Burger is a standout, alongside crinkle-cut fries and hand-spun milkshakes.
- Vegan: With customization (e.g., no cheese or dairy sauces), vegans can enjoy fries, veggie burgers (when available), and plant-based shakes.
- Gluten-Free: Gluten-free buns are available upon request. Fries are naturally gluten-free, and many burgers can be adapted for gluten sensitivity.
- Dairy-Free: Shakes made with oat milk or almond milk are occasionally featured. Burgers can be modified without cheese or mayo-based sauces.
Location Information
- Address: 1333 Broadway, New York, NY 10018
- Phone: 646-230-0696
Shake Shack Herald Square location is centrally located, providing easy access via public transportation. Subway lines like B, D, F, M, N, Q, R, W, and 1, 2, 3 stop nearby. Penn Station is just a short walk away.
What Makes Shake Shack Herald Square Special?
Prime Location
Situated steps from Herald Square, this Shake Shack is ideal for a quick bite between activities or a casual dinner with friends. The hustle of the city contrasts beautifully with the relaxed interior vibe of the restaurant.
Atmosphere and Experience
The ambiance blends industrial-chic design with fast-casual comfort. Digital kiosks, mobile ordering, and attentive staff ensure a seamless experience, even during lunch rushes and late-night visits.
The ShackBurger Difference
Why is the ShackBurger such a hit?
- Fresh Ingredients: 100% Angus beef, no hormones or antibiotics.
- Balanced Flavors: The ShackSauce ties together the crisp lettuce, juicy tomato, and melted cheese.
- Toasted Potato Bun: Soft, slightly sweet buns enhance every bite.
- Consistency: Every ShackBurger delivers the same satisfying taste, whether it’s your first visit or your hundredth.
Nearby Attractions
After your meal, explore these top destinations just minutes away:
- Macy’s Herald Square – The flagship location of Macy’s is perfect for shopping, holiday windows, and dining.
- Empire State Building – Visit the observation deck for sweeping city views or explore the exhibits inside.
- Bryant Park – A calm, tree-lined space to relax, read, or attend seasonal events like the Winter Village.
- Times Square – Bright lights, theaters, shopping, and photo ops await just a few blocks north.
- Madison Square Garden – Attend concerts, sports events, or live shows in one of NYC’s most iconic arenas.
Final Thoughts
Shake Shack Herald Square exemplifies what the brand does best—delivering mouthwatering food with top-notch ingredients in a fast-casual format. Its central location, consistent quality, and thoughtful menu options make it more than just a burger joint. It’s a place where food meets culture, community, and convenience. Whether you’re on your lunch break, sightseeing, or grabbing a bite post-concert, this Shake Shack location guarantees satisfaction.
